BMW

자동차 라이트 UI디자인 시스템

BMW's corporate site — distinct from BMW M's motorsport-bombastic variant, this is a measured and settled corporate-automotive interface. On a light (cream-tinted white) canvas, BMW corporate blue (#1c69d4) carries every primary CTA; dark navy hero bands frame model photography. BMW Type Next Latin sets the entire hierarchy on two weights — heavy 700 display and Light 300 body. Configuration and reservation flows ride a card-based 4-up grid, where each card holds a model render, a name, and a "Learn More" link.